Internal Communications in Canada (Paperback)

Internal Communications in Canada By Mark Hunter LaVigne, Colin Babiuk, Buddy A. Jarjoura Cover Image
$25.00
Ships from Warehouse, Usually in 1-8 Days

Description


Today's turbulent, ever-changing world has made the practice of internal communications more important than ever, as both private and public sector organizations deal with such challenges as global pandemics, remote and hybrid work arrangements, and innovative technologies-including the nascent "metaverse." The result is a new and growing opportunity for public relations practitioners, as the field of internal communications diverges from traditional human resources roles and functionalities.


Internal Communications in Canada provides a concise, cutting-edge introduction to the field. Intended for students and junior practitioners, this exciting resource-created by Canadian practitioners for Canadian practitioners-covers a variety of key topics, including:


  • The basics of organizational theory
  • Publics, cultures, and climates within organizations
  • Best practices for working in groups
  • Employee engagement
  • Communications models and theories
  • Internal communications research
  • The importance of privacy considerations in internal communications
  • Multigenerational communications
  • Crisis communications
  • Diversity, equity, and inclusion in internal communications
  • Communications and change management
  • Communications within a collective-agreement environment
  • New social-media approaches to internal communications


Chapters contributed by PR practitioners David Scholz, Sarah K. Jones, Colleen Killingsworth, William Wray Carney, and Danielle Kelly provide additional layers of insight and analysis. The result is-as Daniel Granger points out in his Foreword-an important addition to the study of public relations in Canada.




Product Details
ISBN: 9781772442526
ISBN-10: 1772442526
Publisher: Rock's Mills Press
Publication Date: June 6th, 2022
Pages: 104
Language: English
Front facade of University Press Books

From 1974, University Press Books has stoked the blaze of well over ten thousand minds on fire, carrying new scholarship published by the great university presses in the English-speaking world.

For more than 45 years, UPB operated out of the west half of 2430 Bancroft Way in Berkeley. We presently operate on line and stock a sales wall within the Musical Offering, same street address, east half.

Order from us. Shop us. Let well-wrought words churn and burn within.