We're glad to again service customers, even though our store front stays closed and we operate this web store under reduced services.
To review the limits placed on orders before you place one, just scroll to the bottom.
Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider "natural," "fresh," and "wholesome."
The yellow of margarine, the red of meat, the bright orange of "natural" oranges--we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them--wholesome, fresh, uniform--has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since.
Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of "natural" that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers'--and especially female consumers'--sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.
Nevertheless, UPB provides ship-to-home service.
Until our on-line fulfillment team returns, everything you purchase from us comes from a warehouse.
Much of what we used to carry on store shelves is available, except for very expensive books, used books, and titles fallen between printings. ,/p>
A number of limitations apply during this period of reduced operations:
You can also purchase eBooks and audio books through us. Distributed by Hummingbird, they include publications from the major trade publishers. Just access the menu link or the sidebar image above.
We greatly appreciate your support of the store with your book orders. Need a book without our current shopping restrictions? We recommend Bookshop. View our affiliate page, then search for whatever book you'd like.
No reading groups nor author events will meet until it seems reasonably safe to do so, even after the store front opens.
We’re riding eventualities as they unfold and cannot predict when the store front will open and gatherings resume. The Cafe Ohlone has also closed. Check their website for word of their plans as circumstances enable them to form them.
Should you have questions, email us via our contact form. Since none of will be keeping regular hours, it may take a day or two to get back with you.
From 1974, University Press Books has stoked the blaze of well over ten thousand minds on fire, carrying new scholarship published by the great university presses in the English-speaking world.
Since our founding, we've added quality fiction and creative non-fiction to our selection, without drfiting from our mission to showcase top new texts introduced by university presses.
Order from us. Visit us. Let well-wrought words churn and burn within.