IBM: The Rise and Fall and Reinvention of a Global Icon (History of Computing) (Hardcover)

IBM: The Rise and Fall and Reinvention of a Global Icon (History of Computing) Cover Image
$45.00
On Our Shelves Now
1 on hand, as of Jul 17 5:01pm
(Business)

Description


A history of one of the most influential American companies of the last century.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was "Big Blue, " an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century.

Cortada, a historian who worked at IBM for many years, describes IBM's technology breakthroughs, including the development of the punch card (used for automatic tabulation in the 1890 census), the calculation and printing of the first Social Security checks in the 1930s, the introduction of the PC to a mass audience in the 1980s, and the company's shift in focus from hardware to software. He discusses IBM's business culture and its orientation toward employees and customers; its global expansion; regulatory and legal issues, including antitrust litigation; and the track records of its CEOs. The secret to IBM's unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.



Product Details
ISBN: 9780262039444
ISBN-10: 0262039443
Publisher: Mit Press
Publication Date: March 5th, 2019
Pages: 752
Language: English
Series: History of Computing
Front facade of University Press Books

From 1974, University Press Books has stoked the blaze of well over ten thousand minds on fire, carrying new scholarship published by the great university presses in the English-speaking world.

Since our founding, we've added quality fiction and creative non-fiction to our selection, without drfiting from our mission to showcase top new texts introduced by university presses.

Order from us. Visit us. Let well-wrought words churn and burn within.