The Self Illusion: How the Social Brain Creates Identity (Hardcover)

The Self Illusion: How the Social Brain Creates Identity Cover Image
List Price: $29.95
Our Price: $28.45
(Save: $1.50 5%)
Ships from Warehouse, Usually in 1-8 Days

Description


Most of us believe that we are an independent, coherent self--an individual inside our head who thinks, watches, wonders, dreams, and makes plans for the future. This sense of our self may seem incredibly real but a wealth of recent scientific evidence reveals that it is not what it seems--it is all an illusion. In The Self Illusion, Bruce Hood reveals how the self emerges during childhood and how the architecture of the developing brain enables us to become social animals dependent on each other. Humans spend proportionally the greatest amount of time in childhood compared to any other animal. It's not only to learn from others, Hood notes, but also to learn to become like others. We learn to become our self. Even as adults we are continually developing and elaborating this story, learning to become different selves in different situations--the work self, the home self, the parent self. Moreover, Hood shows that this already fluid process--the construction of self--has dramatically changed in recent years. Social networking activities--such as blogging, Facebook, LinkedIn, and Twitter--are fast becoming socialization on steroids. The speed and ease at which we can form alliances and relationships are outstripping the same selection processes that shaped our self prior to the internet era. Things will never be the same again in the online social world. Hood offers our first glimpse into this unchartered territory. Who we are is, in short, a story of our self--a narrative that our brain creates. Like the science fiction movie, we are living in a matrix that is our mind. But Hood concludes that though the self is an illusion, it is an illusion we must continue to embrace to live happily in human society.

About the Author


Bruce Hood is currently the Director of the Bristol Cognitive Development Centre in the Experimental Psychology Department at the University of Bristol. He has previously been a research fellow at Cambridge University and University College London, a visiting scientist at MIT, and a faculty professor at Harvard University. He has been awarded an Alfred Sloan Fellowship in neuroscience, the Young Investigator Award from the International Society of Infancy Researchers, the Robert Fantz memorial award, and was recently voted to Fellowship status by the society of American Psychological Science.


Product Details
ISBN: 9780199897599
ISBN-10: 019989759X
Publisher: Oxford University Press, USA
Publication Date: May 23rd, 2012
Pages: 349
Language: English
Front facade of University Press Books

From 1974, University Press Books has stoked the blaze of well over ten thousand minds on fire, carrying new scholarship published by the great university presses in the English-speaking world.

Since our founding, we've added quality fiction and creative non-fiction to our selection, without drfiting from our mission to showcase top new texts introduced by university presses.

Order from us. Visit us. Let well-wrought words churn and burn within.